Prospect Media

Youth Without Shelter Event: May 8

Danielle Kitchingman-Roy — Fri, 27 Apr 2012 19:51:24 +0000

Prospect Media’s sister company, Stratafly will be hosting their 3rd Annual Youth Without Shelter Event at the Gladstone on Tuesday, May 8th. There will be a fashion show, silent auction, DJ, great food and drinks, plus a swag bag! All proceeds benefit the great work that YWS does for youth in need in the Toronto area.

To purchase tickets and/or become a sponsor, fill in this form.
To purchase tickets directly online click here.

We hope to see you there this year!

Video of the Week – April 24

Danielle Kitchingman-Roy — Fri, 27 Apr 2012 19:24:19 +0000

This commercial by Proctor & Gamble not only celebrates the achievements of Olympic athletes but also pays homage to the support team that goes into getting to the podium. Being a mom isn’t easy, and being the mom of an athlete is just that bit harder. This video says thanks to those hard-working moms and makes us misty-eyes in the process!

Video of the Week: April 10

admin — Thu, 12 Apr 2012 17:10:23 +0000

We’ve all been there. You’re on a plane. You got the aisle seat (!). You have your magazines, earplugs and your movie selection all ready to go, when all of sudden you feel a kick to the back of your seat, followed by the shrieks of a disgruntled toddler.

And so it begins…

It’s well known that planes and young children have always been a contentious pairing for parents and passengers alike. This past April Fool’s Day, West Jet produced a hilarious video spoofing our collective disdain of kids on planes that just so happened to be the PMI video winner of the week.

Enjoy!

Video of the Week: March 27

Danielle Kitchingman-Roy — Tue, 27 Mar 2012 15:18:28 +0000

Ah yes, we’ve all faced the ominous blinking lights of the printer, not quite understanding what it means or how to make it go away and print already. Apparently here in the Prospect Media office, many have also felt the urge to do something a little more drastic – lucky for our office printers that they are all in good working order. This week’s winning video is an ode to those moments when calling customer service just won’t do!

Video of the Week – February 28

Danielle Kitchingman-Roy — Tue, 28 Feb 2012 17:35:55 +0000

I’m sure many can relate to this week’s winner, even if this mild winter has spared us this kind of morning!

This ad comes to us from Statoil:

http://www.youtube.com/watch?v=SG3MLuTnMAo Statoil

AC Nielsen Panel Match Door Hang Card Results

admin — Mon, 13 Feb 2012 15:08:50 +0000

Prospect Media’s Door Hang Card campaign for a leading CPG client across the Nutritious Portable Goods (NPG) category displayed at 140% lift in penetration within targeted neighbourhoods.

Through the AC Nielsen Homescan consumer panel pre-distribution product/category metrics were examined 8 weeks prior to delivery of sample to establish market benchmarks across penetration, purchase volume rates and projected future buyers.

These same metrics were re-examined 8 weeks after the sample delivery – gathering valuable performance insights to the effectiveness of direct to consumer sampling.

(Please click on the image below to open the PDF)

Video of the Week – February 6

admin — Thu, 09 Feb 2012 19:29:06 +0000

This week was a big one for videos. Firstly, we are hot off the heels of Superbowl weekend, (a.k.a. Commercial Christmas). And secondly, there were a lot of awesome submissions and the competition was FIERCE. Needless to say, one video edged out the others for the win.

Capitalizing on the nostalgia of the 80′s, Honda was able to get Matthew Broderick to reprise the classic role of Ferris Bueller in this very funny Acura commercial. Check it out! And if you are a true Ferris fan, look closely for over two dozen “easter egg” references to the original Ferris Bueller’s Day Off from 1986.

Video of the Week – January 23, 2011

admin — Tue, 24 Jan 2012 19:09:25 +0000

Imagine that you are going about your life, minding your own business, when all of a sudden you find yourself thrust into a Bergman drama. You become Max Von Sydow in The Seventh Seal staring Death in the face, when all you really want is to enjoy your coffee and read the paper in peace. Then the next day, on your morning jog you find yourself in the middle of a potentially violent lover’s quarrel in what appears to be a Jane Austen period piece. Later that night, you are accosted by your car, which has morphed into an Autobot from the movie Transformers.

This is the concept that was used in a commercial for Canal Digital in Norway to promote the launch of their new movie rental service. And it’s also the Prospect Media winning video of the week. Meet “The Man Who Lived In A Film.” Enjoy!

Getting to Know Prospect Media!

Danielle Kitchingman-Roy — Thu, 12 Jan 2012 20:41:30 +0000

Here at Prospect Media, we believe that personal connections matter. We think it’s important for you to get to know us because at the heart of a great company are its people. With this in mind, we’ve decided to present a series of short interviews with members of our staff, so that you can get to know them as well as we do.

Video of the Week – January 10, 2012

admin — Tue, 10 Jan 2012 19:58:11 +0000

The first winning video of the year goes to (drum roll…)

Google Chrome: Dear Sophie

We love the story of a father starting a digital scrapbook for his baby daughter, sending emails, photos and videos of her growing up to a Gmail account created just for her to read when she gets older. Thanks for making us all cry this morning, Google Chrome!