Traditional vs. Digital Media: Average time spent in Canada, 2012-2024
Across the board traditional media like TV, radio and print are losing time each year.
TV will decrease 3.7% in avarage daily time spent.
Digital video time has 36% from five years ago
in 2022 the average daily radio listenership will shrink 1.8%.
The connected TV ad market is sizzling with 29% growth in 2022.
This year spending will be up almost sevenfold from the last five years.
The Google-Meta duopoly will capture 67.8% of digital ad spending.
Mobile will make up 79% of the digital ad market.