Where analytics, print & digital media intersect.
Integrated Direct Media
Solutions for Retail & CPG
Integrated Direct Media
Solutions for Retail & CPG
It’s the smart to way to find, segment and profile customers, target valuable prospects, and measure your campaign ROI. In other words, it’s the only way to inform a customized strategy for your business to deliver every time.
Why not mix sophisticated targeting with high impact direct-to-home advertising to meet your business goals. We maximize the efficiency and effectiveness of your print campaigns whether it’s flyers, inserts, direct mail, door hangers, ROP.
It’s simple. Digital amplifies print campaigns with tactics that link your brand to new and existing customers. Integrated digital executions are locally targeted to complement offline tactics and ensure the highest return on your investment.
Everything customized, everything based on your objectives. Door Hang Bags, Door Hang Cards, Direct Mail, Digital Sampling, and on-the-street experiential distribution are no strangers to our list of goodies. Our approach provides extended reach with distribution in 1-2 weeks at a low cost.
Reach existing or potential customers, launch a new product, enter a new market. We say yes to all. But it’s getting to understand your business that defines the best strategy to meet your objectives.
Print or digital flyers? Direct mail or online advertising? Both of course. Online and offline channels are instrumental in connecting with any audience. And we fine tune both to best serve your needs.
A new competitor in the market? Inventory hang-ups over the next 6 weeks? Store X is trailing the pack? Business is in constant flux, so your marketing activity should be fluid. We constantly tweak, refine and optimize print and digital campaigns to address your business environment.
We dig data. We tailor our analytics to our clients’ unique businesses and objectives to generate incredible results. We like to get it right on.
No two markets are alike, so why settle for one-size fits all? It’s the reason our strategies take into account market nuances in consumer composition and their media behaviour. After all, why settle for one-size fits all?
Impressions, clicks, conversions why do these matter if you don’t see a lift in sales? Simply put, we measure and validate integrated media performance while optimizing our campaigns against KPIs that matter to your bottom line.
A national furniture retailer was looking to improve its advertising ROI and address sales challenges in key urban markets.
An integrated Print & Digital strategy was developed around a key promotional event, optimizing the print flyer distribution and incorporating Facebook as a targeted reach extension to capture new & existing customers.
7 million+ consumers via Facebook, 5 million+ consumers through a print flyer. Our integrated approach resulted in positive ROI in comparison to the previous year while generating a 15% increase in net new customers (30% in key major urban markets).
A retailer in the home décor category needed to boost sales for one of its struggling location’s in a highly urban/ condo market.
We proposed an integrated strategy that combined a geo targeted Direct Mail piece, product carousal & local awareness Facebook Ads, as well as on-the-street experiential team driving store traffic.
During the 4 day sales event, the store saw the highest traffic and sales of all locations within the market, and double digit sales increase vs. previous year sales for the same event.
A specialty retailer needed to find efficiency in its marketing budget while maintaining sales and growing margins. At the same time, the retailer also wanted to expand its marketing activity to reach a new and younger audience.
Layering custom analytics and media usage data, we developed an integrated approach to optimize existing print flyer program while distributing digital flyers, display and Facebook targeted reach tactics.
A transition plan was put in place to validate the performance of the integrated program against store sales. Each month, further refinements to the print flyer program helped shift investments to digital tactics to reach new and younger demographics.
An outdoor equipment retailer was opening a new retail location in a major Canadian urban market. With a number of established competitors it needed to generate excitement and traffic for its Grand Opening event as well as sustain store traffic post opening.
We executed a multi-channel targeted plan, leveraging data on category expenditure, competitive shopping, consumer lifestage as well as virtual shopping to reach the most valuable prospects.
With over two thousand people lining up outside the store, two hours prior to opening, the new location surpassed previous records for opening weekend sales including traffic to its Grand Opening day.
The beverage company was launching a robust multi-channel campaign to introduce a brand new product in the marketplace. As part of its key objectives, it was looking to attract Canadians seeking a healthier alternative to the existing product.
Through a tailored sampling program, we created half a million Door Hang Bags containing 2 samples, distributed to targeted households in Toronto, Calgary and Montreal – specifically to those with the highest adoption rate to maximize purchase intent and sales.
In addition to contributing to product trial and overall sales, the distribution of the product resulted in countless consumers sharing their surprise and delight via social media, extending the reach and impact of the in-home sampling program, well beyond expectations.
Client looking for an innovative way to sample multiple brands within the organization in one program to develop synergies, cost savings and maximum impact with consumers in order to drive trial and intent to purchase.
With a profile criteria in place, we customized a targeting plan that drove the distribution of a customized Door Hang Bag containing multiple samples, brochures and coupons to create high impact.
Post campaign research (independent) saw this sampling program reach the highest range category benchmarks. Initial trial of samples reached 89% amongst delivered households with 20% purchasing the product post trial.
Support the launch of new healthy granola bar by targeting 35 and over, health conscious women with an interest in managing their diet. Success KPIs were based on awareness, trial and purchase intent post sampling program.
A customized Pillow Pouch Door Hang Card was produced resulting in a unique and innovative method for sampling both the bar and coupon for in-store purchase.
Intent to purchase increased 2.4X post sample within the targeted areas of distribution, resulting in increased brand penetration by 140%. On a national scale, the product saw a 30% increase in penetration while the category as a whole experienced a 7% decline during the same period.
We’re a leader and innovator in consumer analytics, bringing the perfect mix of print and digital media to your preferred audience. Through strategy, we plan, identify, locate, and distribute your message through the most relevant channels and tactics – all the time and right on time.
David Maples founded Prospect Media in 1998 and supported the creation of Stratafly in 2006, leading to the merger of the companies in 2014.
He graduated with a B.A .- Marketing from Michigan State University, and started his career at Quaker Oats – Chicago. He worked for the News Corporation’s marketing companies for 19 years in the US & Canada, and was the first President of News FSI Canada. David is an avid tennis player, golfer and scuba diver. He and his wife Laura enjoy traveling to exotic destinations around the world.
Dave eats, sleeps and breathes print media – for the past 25 years. In spite of completing his B.Sc. in Political Science & Psychology at the U of T, he discovered his niche in the flyer industry. From Metroland newspapers to Netmedia (a division of Quebecor), he then started Stratafly in 2006, before merging the company with Prospect Media in 2014.
Often confused for a famous rock star, Dave actually does have a passion for music. Formerly known as DJ Dave Rave, music is only second to his passion for sports – all sports! He often travels down south with his lovely wife Nashly to enjoy the Sunshine State for some R&R.
Nicole is a seasoned marketer who has worked in the corporate marketing environment for the past 15 years. After finishing her Master’s degree in Political Science at Dalhousie University, she packed everything she owned into her trusty Ford and drove to Toronto with the dream to build integrated media strategies for advertisers. Nicole has worked for Rogers, St. Joseph’s Media, WeddingChannel.com and Geomedia. She has worked with almost every national retailer and found her passion in retail marketing.
In her spare time, Nicole is a full time soccer mom (minus the minivan) . And more often than not, Nicole finds herself hosting a “big fat Greek” party for her very large Greek family. OPA!
Two unwavering passions in the life of Greg Mieczkowski are sports and retail analytics. What began with maps, evolved into mathematics and coalesced into a degree in Geographic Analysis from Ryerson.
Post-graduation he was drafted by a leading Canadian retail analytic company. He later went on to sign with Quebecor and currently is enjoying his tenure as Director of Analytics at Prospect Media.
Greg will enthusiastically guide your marketing campaigns through vision and experience. With an ability to see beyond what is ordinary he will ensure your analytics are as unique as your product.
In his spare time, Greg coaches little-league baseball, mentoring junior athletes and re-living his youth through his son (who Greg and his wife both agree is handling the pressure very well).
After completing a degree in Human Kinetics and Sports Marketing at the University of Ottawa, Olivier Leblond began a marketing & advertising career that saw him occupy roles ranging from Brand Strategist with Young & Rubicam to Director of Analytics with Blue Hive, overseeing all digital marketing analytics for Ford of Canada. Olivier has a passion for connecting brands and retailers with the right consumers leveraging the most efficient digital tactic to meet a campaign objective.
Outside of advertising, Olivier enjoys tennis, travels and American football. And even though his daughter was born in Toronto, she will most definitely grow up to be an avid supporter of the Montreal Canadiens.
Frank has been a qualified accountant (CMA, CPA) since 1992. He has been a Corporate Controller in several industries including Retail, Telephone Analytics, and the Gambling industry. He joined the Prospect Media team in the summer of 2016 to assist in upgrading their Program Ordering Management System and to provide insight with the company’s financial results.
Frank’s passion is the mentoring of young financial accountants. He is Chairman of the Halton-Peel CPA Ontario Association, Treasurer of SJS Canada and volunteer Tax Preparer for the Region of Peel.
In his spare time he enjoys cheering for the Blue Jays and spending time at the cottage with his wife and adult children.
In the spirit of reaching the right people, we take pride in assisting those who have committed their lives to help others in need.
Youth Without Shelter (YWS) is an emergency residence and referral agency in the Toronto area serving homeless youth aged 16-24. They do great work for great people who need a helping hand.
Prospect Media is the founding partner for what is now Cover Me Urban, the largest annual fundraiser for YWS. Toronto’s urban scene comes to life in this local food, art, fashion and music event attracting over 400 guests each year.
Cover Me Urban 2017 (our 8th annual YWS fundraiser) is scheduled to take place on April 5, 2017, at Maison Mercer (15 Mercer St., Toronto). Go to our event website at http://yws.akaraisin.com/covermeurban for more information.
In the neighbourhood? Looking to meet our team? Just pop in, we’d love to chat.
| Phone: | 416 348 7386 |
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| Fax: | 416 351 9606 |
| Email: | info@prospectmedia.com |
| Address: | 300-129 Spadina Ave. Toronto, Ontario, Canada, M5V 2L3 |
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