Simply put, we’re a retail
focused, data-driven
integrated media agency.
Our value lies in applying dynamic customer
transaction data, mixed in with our collective
smarts to build the perfect media channel mix to
reach your target audiences.
That’s the Prospect Media difference.
Analytics, our Heart and Soul.
Who can afford to guess? Locate, segment and profile your customers with the perfect mix of data inputs relevant to your brand, while strategically investing your dollars into the right integrated media channels. We call it customized analytics – it’s our engine.
POS Data. We Dig It.
Without data, there is no analysis. So we dig deep. Being laser focused, while mixing the right consumer variables – segmentation, demographics, expenditures, shopping behavior, media usage and more – allows us to uncover the real value they bring to your business.
Traffic Report.
We measure it all – impressions, clicks, conversions, GRPs, and most importantly… traffic & sales – and we measure often. How else can you validate media productivity to your bottom line? We build strategy focused on driving traffic & sales for our clients and our numbers speak the truth.
Optimizing Your Media Spend.
Overinvested in print flyers? Underinvested in digital? Regardless of media channel, our strategies always consider market nuances and local consumer behavior to generate the right media mix. We make sure your investment works smart, not hard.
Our Model
Shopper Data
Segmentation
Category Expenditure
Demo & Media Usage
Shopper Data
Segmentation
Category Expenditure
Demo & Media Usage
Media Integration. Right On.
This is where everything takes shape. Where we connect smart data and innovative technologies to map out our media strategies.
Media Strategy.
As Shopper Marketing experts, we take all the insights we learn from the data to build an optimized media plan, ensuring your spend is reaching high opportunity consumers across multiple touch points.
Media Activation.
Some agencies have a one-size-fits-all approach to media buying. We leverage dynamic data models to generate insights that plan and activate the right media mix to meet your business objectives. Remove unproductive spending by eliminating cookie-cutter solutions.
Mixed Media
Digital
Cross Platform Audio
Social Media
Experiential
Cross Platform Video
Out of Home
Making an Impression
A snapshot of some of our great clients and great results.
Making an Impression
A snapshot of some of our great clients and great results.
Objective
Develop a media strategy to combat a
highly competitive category and a shifting consumer audience from traditional media channels to new media channels.
Solution
Strategic optimization of the print flyer distribution by 20%, combined with reallocation of print savings to digital flyer, programmatic, social media, digital radio, traditional radio & TV.
Results
lift in sales with a national rollout implemented following the test period.
Objective
Increase store traffic and sales by strategically reducing investment in traditional print flyers.
Solution
Using Prospect Media’s custom analytic solution, an integrated media strategy was developed and implemented across print flyer, programmatic, social media & search.
Results
lift in store visits & 21.3% lift in sales over an 11-week test, followed by a full national rollout across all stores.
Objective
Determine if Prospect Media’s custom analytic and media integration strategy would be more effective than the client’s current media mix.
Solution
Using our analytic insights, we recommended a 10% reduction in print flyer quantity, and a reinvestment into digital flyers & social media tactics.
Results
lift in sales over a 14-week test.
Objective
Increase overall media reach to their
core target audience in rural markets.
Solution
Strategically targeted digital flyer
promotions for stores in markets with a
higher digital maturity.
Results
lift in total store sales over a 14-week test,
followed by a full rollout across all stores.
Objective
Develop a sampling strategy for multiple brands
that creates synergies and cost savings, while
maximizing intent to purchase with consumers.
Solution
With a consumer profile in place, a customized
targeting plan drove the distribution of
a Door Hang Bag containing multiple
samples, information and coupons.
Results
Initial trial of samples reached 89% amongst
delivered households with 20% purchasing the
product post trial.
More Play.
Specialty Toy Category
Objective
Develop a media strategy to combat a
highly competitive category and a shifting consumer audience from traditional media channels to new media channels.
Solution
Strategic optimization of the print flyer distribution by 20%, combined with reallocation of print savings to digital flyer, programmatic, social media, digital radio, traditional radio & TV.
Results
lift in sales with a national rollout implemented following the test period.
Couch Surfing.
Specialty Furniture Category
Objective
Increase store traffic and sales by strategically reducing investment in traditional print flyers.
Solution
Using Prospect Media’s custom analytic solution, an integrated media strategy was developed and implemented across print flyer, programmatic, social media & search.
Results
lift in store visits & 21.3% lift in sales over an 11-week test, followed by a full national rollout.
Build Smart.
Home Improvement Category
Objective
Determine if Prospect Media’s custom analytic and media integration strategy would be more effective than the client’s current media mix.
Solution
Using our analytic insights, we recommended a 10% reduction in print flyer quantity, and a reinvestment into digital flyers & social media tactics.
Results
lift in sales over a 14-week test.
Objective
Increase overall media reach to their
core target audience in rural markets.
Solution
Strategically targeted digital flyer
promotions for stores in markets with a
higher digital maturity.
Results
lift in total store sales over a 14-week test,
followed by a full rollout across all stores.
Full Intent to Purchase.
CPG CATEGORY
Objective
Develop a sampling strategy for multiple brands
that creates synergies and cost savings, while
maximizing intent to purchase with consumers.
Solution
With a consumer profile in place, a customized
targeting plan drove the distribution of
a Door Hang Bag containing multiple
samples, information and coupons.
Results
Initial trial of samples reached 89% amongst
delivered households with 20% purchasing the
product post trial.
“We’re confident in our integrated print & digital media program. The level of detail and strategic insights from Prospect Media far exceeded our other media vendors.”
“We’ve hit our best year ever. Whatever you’re doing, don’t f$%&ing change a thing!”
“We cherish our relationship with our partners at Prospect Media and have been very happy with their level of service and strategic input.”
“The team was incredibly fast and thorough in their assessment of our business needs ahead of a crucial sales event.”
“We have best in class flyer optimization thanks to Prospect Media.”
“Prospect Media’s smart approach to data, media optimization and integration is unlike any other agency we have seen.”
Good People. Great Business.
We are leaders and innovators in consumer analytics, media strategy, media planning and activation in Retail and QSR categories.
As we celebrate 20+ years, we proudly declare that our success comes from building a team of great people and great partnerships – always driven towards new and innovative ideas. Embracing this approach enables us to be open and collaborative, meeting the needs of our clients and consumers alike. Right on!
Our Team
Dave Mathews
President & Managing Director
Nicole Hegedus
VP Client Services &
Strategy
Frank Linhart
VP Finance & Administration
Greg Mieczkowski
VP Data & Analytics
Dave Mathews
Managing Director
dmathews@prospectmedia.com
Although often confused for a famous rock star, Dave instead prefers to surround himself with a TEAM of Rock Stars at Prospect Media — comprised of data geeks, strategy addicts, integrated media experts and retail-aholics. He is responsible for overseeing the agency team, leading our growth strategy as a retail focused, data-driven, integrated media agency— from digital to print to omni-channel. With 25+ years in the media and retail marketing industry, he is focused on using data to build smart strategies that drive traffic & sales growth for retailers. His passion is to deliver actionable consumer insights, combined with integrated media strategy to create joyful retail client experiences that make working with agencies cool again!
Nicole Hegedus
Director of New Business Development
nhegedus@prospectmedia.com
Nicole Hegedus is a passionate retail marketer who simply loves everything retail. She is responsible for the ongoing growth of the national retail client portfolio at Prospect Media. Since joining the team, she has driven double-digit sales growth and continues to strengthen relationships among advertisers with her excellence in client service. As the media landscape continues to evolve for retail, Nicole has led the media integration strategy, with a talented group of data scientists and media specialists, using a data-driven approach.
In her spare time, Nicole is devoted to raising one amazing son and bringing her family together for all those special moments to celebrate. Over the years she has developed a deep appreciation for bourbon and French wine.
Greg Mieczkowski
Director of Analytics
gmieczkowski@prospectmedia.com
Unwavering passions in the life of Greg Mieczkowski are family, sport and analytics.
Greg’s curiosity for people, places and patterns was advanced at Ryerson University studying Geographic Analysis – in a nutshell, spatial recognitions through quantitative & qualitative analysis. Shortly after graduation he joined a leading retail marketing company, building an analytics division that would influence top Canadian retail and CPG companies. Shifting into the publishing world Greg quickly adopted standardized automated analytic practices.
Working at Prospect Media for over 10 years, Greg will enthusiastically guide your marketing campaigns through vision and experience – with an ability to see beyond what is ordinary.
In his spare time, Greg enjoys the outdoors and coaching young athletes in baseball and volleyball, ensuring his family is pulled through it all as well!
Frank Linhart
Director of Finance & Administration
flinhart@prospectmedia.com
Frank has been a qualified accountant (CMA, CPA) since 1992. He has been a Corporate Controller in several industries including Retail, Telephone Analytics, and the Gambling industry. He joined the Prospect Media team in the summer of 2016 to assist in upgrading their Program Ordering Management System and to provide insight with the company’s financial results.
Frank’s passion is the mentoring of young financial accountants. He is Chairman of the Halton-Peel CPA Ontario Association, Treasurer of SJS Canada and volunteer Tax Preparer for the Region of Peel.
In his spare time he enjoys cheering for the Blue Jays and spending time at the cottage with his wife and adult children
Fun Facts
We love dogs!
Schedule some time
to meet our furry
friends.
Cookies, film festival,
summer patios?
We rock
team building!
13+
languages spoken
(including some
lesser known —
let’s chat GIS!)
Perfect mix of
brainiacs
and creatives.
$500,000+ raised!
In addition to
supporting our client’s charitable initiatives,
we are the founding partner of Cover Me Urban, an event that supports Toronto’s homeless youth.
Mega sports fans!
We love the stats —
maybe because
we love analytics!
We love dogs!
Schedule some time
to meet our furry
friends.
Perfect mix of
brainiacs
and creatives.
13+
languages spoken
(including some
lesser known —
let’s chat GIS!)
Cookies, film festival,
summer patios?
We rock
team building!
$500,000+ raised!
In addition to
supporting our client’s charitable initiatives,
we are the founding partner of Cover Me Urban, an event that supports Toronto’s homeless youth.
Mega sports fans!
We love the stats —
maybe because
we love analytics!
Analytics. Strategy. Media. Ask an Expert.
Contact Info
Looking to meet our team? We’d love to chat.
