Simply put, we’re a retail
focused, data-driven
integrated media agency.

Our value lies in applying dynamic customer
transaction data, mixed in with our collective
smarts to build the perfect media channel mix to
reach your target audiences.

That’s the Prospect Media difference.

Analytics, our Heart and Soul.

Who can afford to guess? Locate, segment and profile your customers with the perfect mix of data inputs relevant to your brand, while strategically investing your dollars into the right integrated media channels. We call it customized analytics – it’s our engine.

POS Data. We Dig It.

Without data, there is no analysis. So we dig deep. Being laser focused, while mixing the right consumer variables – segmentation, demographics, expenditures, shopping behavior, media usage and more – allows us to uncover the real value they bring to your business.

Traffic Report.

We measure it all – impressions, clicks, conversions, GRPs, and most importantly… traffic & sales – and we measure often. How else can you validate media productivity to your bottom line? We build strategy focused on driving traffic & sales for our clients and our numbers speak the truth.

Optimizing Your Media Spend.

Overinvested in print flyers? Underinvested in digital? Regardless of media channel, our strategies always consider market nuances and local consumer behavior to generate the right media mix. We make sure your investment works smart, not hard.

Our Model

Shopper Data
Segmentation
Category Expenditure
Demo & Media Usage

Media Integration. Right On.

This is where everything takes shape. Where we connect smart data and innovative technologies to map out our media strategies.

Media Strategy.

As Shopper Marketing experts, we take all the insights we learn from the data to build an optimized media plan, ensuring your spend is reaching high opportunity consumers across multiple touch points.

Media Activation.

Some agencies have a one-size-fits-all approach to media buying. We leverage dynamic data models to generate insights that plan and activate the right media mix to meet your business objectives. Remove unproductive spending by eliminating cookie-cutter solutions.

Mixed Media

Making an Impression

A snapshot of some of our great clients and great results.

Making an Impression

A snapshot of some of our great clients and great results.

Objective

Generate increased store traffic and sales by strategically shifting media investment to align with changing consumer media habits, reaching high value, high opportunity shoppers.

Solution

Leveraging key consumer insights gleaned from Prospect Media’s custom analytic, an integrated media strategy was developed and implemented across Traditional & Digital tactics.

Results

17%

lift in sales & 4% lift in store visits.

Objective

Determine if Prospect Media’s custom analytic and integrated media strategy would be more effective than the client’s current media mix.

Solution

Leveraging consumer data and analytic insights, we recommended a 20% reduction in print flyer quantity, and reinvestment into digital flyers & social media tactics.

Results

3%

lift in sales

Objective

Increase overall media reach to the client’s target audience in rural markets.

Solution

Leveraging the custom analytic data to reach high value consumers, we targeted core customers through an integrated and highly targeted Digital + Flyer strategy

Results

15%

lift in total store sales with a full rollout across all stores.

Objective

Increase YoY sales, basket sizes and promo redemptions by driving customers online to order.

Solution

Identify and target pizza eaters via Direct Mail, SEM, Display and Social Media, reaching hungry customers based on revenue opportunity and ordering frequency.

Results

20% PURCHASED

Sales and promo redemptions consistently outperformed previous year 5%-10%.

Our Clients

Good People. Great Business.

We are leaders and innovators in consumer analytics, media strategy, media planning and activation in Retail and QSR categories.

As we celebrate 20+ years, we proudly declare that our success comes from building a team of great people and great partnerships – always driven towards new and innovative ideas. Embracing this approach enables us to be open and collaborative, meeting the needs of our clients and consumers alike. Right on!

Our Team

Dave Mathews

President & Managing Director

Nicole Hegedus

VP Client Services &
Strategy

Frank Linhart

VP Finance & Administration

Greg Mieczkowski

VP Data & Analytics

Fun Facts

We love dogs!
Schedule some time
to meet our furry
friends.

Cookies, film festival,
summer patios?
We rock
team building!

13+

languages spoken
(including some
lesser known —
let’s chat GIS!)

Perfect mix of
brainiacs
and creatives.

$500,000+ raised!

In addition to
supporting our client’s charitable initiatives,
we are the founding partner of Cover Me Urban, an event that supports Toronto’s homeless youth.

Mega sports fans!
We love the stats —
maybe because
we love analytics!

We love dogs!
Schedule some time
to meet our furry
friends.

Perfect mix of
brainiacs
and creatives.

13+

languages spoken
(including some
lesser known —
let’s chat GIS!)

Cookies, film festival,
summer patios?
We rock
team building!

$500,000+ raised!

In addition to
supporting our client’s charitable initiatives,
we are the founding partner of Cover Me Urban, an event that supports Toronto’s homeless youth.

Mega sports fans!
We love the stats —
maybe because
we love analytics!

Analytics. Strategy. Media. Ask an Expert.

Contact Info

Looking to meet our team? We’d love to chat.

Phone:416 576 4076

Fax:

Email:info@prospectmedia.com

  • * required

  • This field is for validation purposes and should be left unchanged.

Contact Info

Looking to meet our team? We’d love to chat.

Phone:416 576 4076

Fax:

Email:info@prospectmedia.com