Where analytics, print & digital media intersect.
Integrated Direct Media
Solutions for Retail & CPG

Integrated Direct Media
Solutions for Retail & CPG
It’s the smart to way to find, segment and profile customers, target valuable prospects, and measure your campaign ROI. In other words, it’s the only way to inform a customized strategy for your business to deliver every time.
Why not mix sophisticated targeting with high impact direct-to-home advertising to meet your business goals. We maximize the efficiency and effectiveness of your print campaigns whether it’s flyers, inserts, direct mail, door hangers, ROP.
It’s simple. Digital amplifies print campaigns with tactics that link your brand to new and existing customers. Integrated digital executions are locally targeted to complement offline tactics and ensure the highest return on your investment.
Everything customized, everything based on your objectives. Door Hang Bags, Door Hang Cards, Direct Mail, Digital Sampling, and on-the-street experiential distribution are no strangers to our list of goodies. Our approach provides extended reach with distribution in 1-2 weeks at a low cost.
Reach existing or potential customers, launch a new product, enter a new market. We say yes to all. But it’s getting to understand your business that defines the best strategy to meet your objectives.
Print or digital flyers? Direct mail or online advertising? Both of course. Online and offline channels are instrumental in connecting with any audience. And we fine tune both to best serve your needs.
A new competitor in the market? Inventory hang-ups over the next 6 weeks? Store X is trailing the pack? Business is in constant flux, so your marketing activity should be fluid. We constantly tweak, refine and optimize print and digital campaigns to address your business environment.
We dig data. We tailor our analytics to our clients’ unique businesses and objectives to generate incredible results. We like to get it right on.
No two markets are alike, so why settle for one-size fits all? It’s the reason our strategies take into account market nuances in consumer composition and their media behaviour. After all, why settle for one-size fits all?
Impressions, clicks, conversions why do these matter if you don’t see a lift in sales? Simply put, we measure and validate integrated media performance while optimizing our campaigns against KPIs that matter to your bottom line.
We’re a leader and innovator in consumer analytics, bringing the perfect mix of print and digital media to your preferred audience. Through strategy, we plan, identify, locate, and distribute your message through the most relevant channels and tactics – all the time and right on time.
In the spirit of reaching the right people, we take pride in assisting those who have committed their lives to help others in need.
Youth Without Shelter (YWS) is an emergency residence and referral agency in the Toronto area serving homeless youth aged 16-24. They do great work for great people who need a helping hand.
Prospect Media is the founding partner for what is now Cover Me Urban, the largest annual fundraiser for YWS. Toronto’s urban scene comes to life in this local food, art, fashion and music event attracting over 400 guests each year.
Cover Me Urban 2017 (our 8th annual YWS fundraiser) is scheduled to take place on April 5, 2017, at Maison Mercer (15 Mercer St., Toronto). Go to our event website at http://yws.akaraisin.com/covermeurban for more information.
In the neighbourhood? Looking to meet our team? Just pop in, we’d love to chat.
Phone: | 416 348 7386 |
---|---|
Fax: | 416 351 9606 |
Email: | info@prospectmedia.com |
Address: | 300-129 Spadina Ave. Toronto, Ontario, Canada, M5V 2L3 |
---|