Simply put, we’re a retail
focused, data-driven
integrated media agency.

Our value lies in applying dynamic customer
transaction data, mixed in with our collective
smarts to build the perfect media channel mix to
reach your target audiences.

That’s the Prospect Media difference.

Analytics, our Heart and Soul.

Who can afford to guess? Locate, segment and profile your customers with the perfect mix of data inputs relevant to your brand, while strategically investing your dollars into the right integrated media channels. We call it customized analytics – it’s our engine.

POS Data. We Dig It.

Without data, there is no analysis. So we dig deep. Being laser focused, while mixing the right consumer variables – segmentation, demographics, expenditures, shopping behavior, media usage and more – allows us to uncover the real value they bring to your business.

Traffic Report.

We measure it all – impressions, clicks, conversions, GRPs, and most importantly… traffic & sales – and we measure often. How else can you validate media productivity to your bottom line? We build strategy focused on driving traffic & sales for our clients and our numbers speak the truth.

Optimizing Your Media Spend.

Overinvested in print flyers? Underinvested in digital? Regardless of media channel, our strategies always consider market nuances and local consumer behavior to generate the right media mix. We make sure your investment works smart, not hard.

Our Model

Shopper Data
Segmentation
Category Expenditure
Demo & Media Usage

Media Integration. Right On.

This is where everything takes shape. Where we connect smart data and innovative technologies to map out our media strategies.

Media Strategy.

As Shopper Marketing experts, we take all the insights we learn from the data to build an optimized media plan, ensuring your spend is reaching high opportunity consumers across multiple touch points.

Media Activation.

Some agencies have a one-size-fits-all approach to media buying. We leverage dynamic data models to generate insights that plan and activate the right media mix to meet your business objectives. Remove unproductive spending by eliminating cookie-cutter solutions.

Mixed Media

Making an Impression

A snapshot of some of our great clients and great results.

Making an Impression

A snapshot of some of our great clients and great results.

Objective

Increase store traffic and sales by strategically reducing investment in traditional print flyers.

Solution

Using Prospect Media’s custom analytic solution, an integrated media strategy was developed and implemented across print flyer, programmatic, social media & search.

Results

18%

lift in store visits & 21.3% lift in sales over an 11-week test, followed by a full national rollout across all stores.

Objective

Determine if Prospect Media’s custom analytic and media integration strategy would be more effective than the client’s current media mix.

Solution

Using our analytic insights, we recommended a 10% reduction in print flyer quantity, and a reinvestment into digital flyers & social media tactics.

Results

3%

lift in sales over a 14-week test.

Objective

Increase overall media reach to their
core target audience in rural markets.

Solution

Strategically targeted digital flyer
promotions for stores in markets with a
higher digital maturity.

Results

8.4%

lift in total store sales over a 14-week test,
followed by a full rollout across all stores.

Objective

Develop a sampling strategy for multiple brands
that creates synergies and cost savings, while
maximizing intent to purchase with consumers.

Solution

With a consumer profile in place, a customized
targeting plan
drove the distribution of
a Door Hang Bag containing multiple
samples, information and coupons.

Results

20% PURCHASED

Initial trial of samples reached 89% amongst
delivered households with 20% purchasing the
product post trial.

Our Clients

Good People. Great Business.

We are leaders and innovators in consumer analytics, media strategy, media planning and activation in Retail and CPG categories.

As we celebrate our 20 year anniversary, we proudly declare that our success comes from building a team of great people and great partnerships – always driven towards new and innovative ideas. Embracing this approach enables us to be open and collaborative, meeting the needs of our clients and consumers alike. Right on!

Our Team

Dave Mathews

Managing Director

Nicole Hegedus

Director of New Business
Development

Greg Mieczkowski

Director of Analytics

Frank Linhart

Director of Finance & Administration

Courtney Jones

Director of Digital Media

Fun Facts

We love dogs!
Drop by our office
to meet our furry
friends.

Cookies, film festival,
summer patios?
We rock
team building!

13+

languages spoken
(including some
lesser known —
let’s chat GIS!)

Perfect mix of
brainiacs
and creatives.

$500,000+ raised!

In addition to
supporting our client’s charitable initiatives,
we are the founding partner of Cover Me Urban, an event that supports Toronto’s homeless youth.

Mega sports fans!
We love the stats —
maybe because
we love analytics!

We love dogs!
Drop by our office
to meet our furry
friends.

Perfect mix of
brainiacs
and creatives.

13+

languages spoken
(including some
lesser known —
let’s chat GIS!)

Cookies, film festival,
summer patios?
We rock
team building!

$500,000+ raised!

In addition to
supporting our client’s charitable initiatives,
we are the founding partner of Cover Me Urban, an event that supports Toronto’s homeless youth.

Mega sports fans!
We love the stats —
maybe because
we love analytics!

Analytics. Strategy. Media. Ask an Expert.

Contact Info

In the neighbourhood? Looking to meet our team? Just pop in, we’d love to chat.

Phone:416 348 7397

Fax:416 351 9606

Email:info@prospectmedia.com

Address: 300-129 Spadina Ave.
Toronto, Ontario
Canada, M5V 2L3
Click to open in maps
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Contact Info

In the neighbourhood? Looking to meet our team? Just pop in, we’d love to chat.

Phone:416 348 7397

Fax:416 351 9606

Email:info@prospectmedia.com

Address: 300-129 Spadina Ave.
Toronto, Ontario
Canada, M5V 2L3
Click to open in maps