About Us

Stop guessing. Start prospecting.

The industry is broken. There we said it. And not many will. After years within, we realized that clients were getting more lip service than results. It was high time for a restart across the board.

01

Plans built around your 1PD

02

A return on your ad spend

03

No bulk
media buying

04

People-centric
plans

05

Client-centric
teams
What We Do

It’s not about volume. It’s about precision.

Drive Sales

We help you drive sales by distilling complex 1PD into clear, actionable insights that power smarter media strategies.

Exceptional ROAS

We disrupt the bulk-buy norm by focusing on strategic media investments that deliver exceptional returns on ad spend.

Tailored Strategies

As a client-centric team, we create precise, tailored strategies that drive measurable commerce outcomes.

How We Do It

Part strategy.
Part science.
All human.

We deliver end-to-end media planning and activation services, rooted in advanced analytic modeling.

01

Model

We extract analytics from 1PD to best understand your customers’ behavior and preferences.

02

Activate

We create a data-driven media strategy with segmentation and personalization at the core.

03

Optimize

We monitor your campaign's performance and metrics to ensure we deliver optimal return on ad spend.

Our Services

Our full suite of tools, services, and solutions equips our clients with sharp insights and deep consumer intelligence.

Tools

  • Custom Analytic Modelling
  • Mixography: Media Mix Modeling
  • Shopography: Competitive Share of Visitation Analysis
  • Competitive Analysis
  • Segmentation Analysis
  • Integrated Media Strategy
  • Media Planning
  • Media Activation
  • Performance Measurement

Channels

  • Video (Linear, CTV, OTT, Digital)
  • Audio (Over The Top, Digital)
  • Out-Of-Home (Static, Digital, Programmatic)
  • Digital Display (Programmatic, Direct, Native)
  • Social
  • Search
  • Print
  • DM/Flyer
Our Prospectors
Dave Mathews
Sheri Rogers
EVP Managing Director
Frank Linhart
VP Finance & Administration
Greg Mieczkowski
David Kearney
Client Strategy Director
Sylvia Guenther
Client Strategy Director
Gerald Albanese
Senior Director Retail Analytics
Zach Graziano
Client Strategy Director
Stacey Bermingham
Director Media Services
Our Experience

Your brand doesn't have time to experiment.

For 26 years, we’ve been at the forefront of analytics and media strategy, trusted by hundreds of industry-leading clients to get it right—every time. We don’t guess; we know what works. Our results-driven track record speaks for itself.

400+

Client Partners

Billions

Transactions Analyzed Annually
Our Client Partners
“Prospect Media’s smart approach to data, media optimization and integration is unlike any other agency we have seen.”
Group VP Marketing & Advertising, $60 Billion National Retailer
“We’ve hit our best year ever. Whatever you’re doing, don’t change a thing!”
VP of Marketing, National Retailer
“We cherish our relationship with our partners at Prospect and have been very happy with their level of service and strategic input.”
Marketing Manager, National Retailer
“The team was incredibly fast and thorough in their assessment of our business needs ahead of a crucial sales event."
Marketing Manager, National Retailer
“We’re confident in our integrated media strategy and execution. The level of detail and strategic insights from Prospect far exceeded our other media vendors.”
President, Specialty Retailer