As the Director of Strategy & Analytics, you are a blend of data expert, media strategist, and insights guru. Your role involves collaborating with our analytics and strategy teams to harness the power of data and insights, enabling our partners to shine and generating excitement in the market. You will lead strategic planning and data analytics initiatives, focusing on developing custom analytics that drive positive impacts on clients’ business KPIs and media investments.Working closely with executive leadership and cross-functional teams, you will implement strategies that promote business growth and operational efficiency. This position requires a deep understanding of data analysis and visualization, media mix modeling (MMM), strategic thinking, and strong leadership skills to guide our organization toward its long-term objectives

• Collaborate with clients and internal teams to understand business needs and develop custom analytic solutions.
• Create strategic and analytic recommendations to address client-specific challenges and opportunities using our proprietary tools.
• Build insightful presentations that showcase our data, analytic, and strategic expertise.
• Develop standardized data and analytic visualization templates for clients and the team.
• Bring hands-on experience in building media mix modeling (MMM) models and a strong understanding of media planning, buying, and the digital ecosystem.
• Manage client relationships and relevant projects alongside client leads.
• Engage in new business development opportunities and presentations.
• Train, oversee, and mentor junior team members.
• Foster respectful and trusting relationships with internal team members, clients, and vendor partners.
• Utilize strong insights and storytelling abilities.
• Stay updated on industry trends and best practices in data analytics.
• Collaborate with internal teams to ensure data strategies align with overall marketing objectives.
• Identify opportunities for growth and innovation in data and analytics.

You geek out over data, analytics, and media. You’re into the latest technology and trends and have an acute skill to streamline the complicated and pinpoint the “so what” in the data.  You understand that data in and of itself is only a number and the real magic happens when you use the data available to you to develop actionable strategies. You love the weeds and are as comfortable with spreadsheets as building media strategies and presenting to clients.

• You’re entrepreneurial and excited to become a Prospector!
• 5+ years of industry experience in Marketing Analytics and MMM
• Experience in Retail and QSR accounts
• Curious, entrepreneurial, team player, analytically minded
• Organized and exceptional attention to detail across communications and deliverables
• Strong organizational and project management skills
• Exceptional presentation skills
• Experience working in the Quebec Market is an asset and bonus if you’re fully bilingual
• Strong capabilities within Excel (pivot tables, vlookup, calculated fields, etc.) and PowerPoint
• Post Secondary education in Marketing, Digital Media or related field

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• This role will be 100% remote with monthly in-person team meetings and the ability to travel and meet with clients in person as required
• Engage with cutting-edge consumer analytics
• Influence impactful media strategies
• Collaborate with a passionate and driven team
• Competitive compensation and benefits package

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